Western University Be Extraordinary The Campaign For Western

Exceptional alumni raise Western's profile

From lead actors to lead bankers, Western has enlisted familiar faces to promote its campaign

May 7, 2014

Alumni from every part of society are being profiled in a bold and highly engaging national advertising campaign for Western.

Each ad in the series tells the story of a notable alumnus who has achieved success as a leader on the national and world stage – a journey that began at Western.

Originally launched in regional publications during the fall of 2013, the print and online campaign went national in January 2014 with a series of ads rotating in The Globe and Mail and Report on Business magazine.

Using prominent alumni – such as banker Stephen S. Poloz, designer Sarah Richardson, Olympian Marnie McBean and entrepreneur Michael Hyatt – to promote the University’s reputation is a first for Western.

“Our alumni appeal to a sense of pride in Western, and how their experiences have enabled them to do extraordinary things,” says Helen Connell, associate vice-president for communications and public affairs, whose in-house creative team produced the ad series.

“The campaign will remind our alumni how it all started for them at Western,” adds Connell, “and hopefully compel them to make that experience possible for future alumni.”

Right now, the series includes 18 extraordinary alumni. Through early 2015, additional ads will roll out, focusing on alumni from various backgrounds and experiences.

View the gallery of alumni highlighted in the ad campaign.

This article appeared in the Spring 2014 edition of Impact Western
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