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Western University Be Extraordinary The Campaign For Western

Donors still making a difference in tough economic times

by Karmen Dowling | September 24, 2008

Recent market conditions and a deteriorating economy have had some impact on donations to Western. Western understands and appreciates the concerns and challenges our donors have and are happy to work with them to achieve their philanthropic intentions.

With any economic downturn, there are always opportunities that open up. For example, this is an opportune time for donors to consider contributions of publicly traded securities in which they have experienced a capital loss. Donations of securities that are worth less than they were purchased for can be donated to Western, which in turn will provide a tax receipt to the donor for the fair market value of the securities. Donors can then use and accumulate the capital loss against future capital gains.

Another option for donors to consider is making a planned gift to the University through a bequest, life insurance or gifts of property. Because these gifts do not draw on current cash they are an effective way to make a commitment that will benefit the University in the future.

Despite the current environment, the University remains committed to raise $500 million from 2007-2014. The campaign is vital to helping Western deliver on its mission of providing Canada’s best student experience in a research-intensive university. In fact, the need for private giving escalates in tough times as the University faces uncertainty in its future public funding and our students and their families have even greater need for bursaries and other forms of financial support.

Contact the Development Office at 519-661-2199 if you have questions about your current or future charitable commitments to Western.

This article appeared in the Fall 2008 edition of Impact Western
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